Privacy Policy
Last updated: June 22, 2026
The short version: Bloom is private by default — your scores, worlds, and settings stay on your device. We collect anonymous usage analytics to improve the game (no personal data, and you can turn it off in Settings). You can also opt in to an online leaderboard and to notifications — both are off until you choose them. The only thing ever shown to other people is your leaderboard nickname and a few game stats, if you share. No account, no email, nothing that identifies you.
This policy explains how the Bloom app ("Bloom," "we," "our"), made by The Mit, handles information. It applies to the Bloom mobile app and the version playable on the web.
Almost nothing, and nothing that identifies you. Bloom has no accounts, no sign-in, and no registration. We never ask for your name, email, phone number, location, contacts, or photos. A few kinds of non-identifying information may leave your device, each described below and each optional: anonymous usage analytics that help us improve the game, anything you choose to post to the optional leaderboard, and — only if you turn them on — a token used to deliver notifications.
So the game can remember where you left off, Bloom stores your progress — things like your high score, current board, unlocked worlds, daily-puzzle streak, and your settings (such as your chosen accent color) — locally on your device using your device's standard app storage.
This information stays on your device. It is not transmitted to us or anyone else, and we cannot see or access it. Removing the app, or clearing its data, deletes it.
Bloom includes an optional leaderboard so you can compare scores with other players. It is entirely opt-in: your scores stay on your device, and nothing is sent anywhere unless you tap "Share."
If you choose to share, the game sends three things:
Your nickname and stats are then shown publicly on the leaderboard to other players — this is the only information that's ever shown publicly. It is stored for us by Supabase, our database provider (see Third-party services below), and used only to run the leaderboard. To remove your entry at any time, email us at hello@bloompuzzle.com and we will delete it.
To understand how Bloom is played and make it better — which features get used, where players get stuck — we collect anonymous, aggregated usage data (for example: a game ended with a certain score, a tab was opened, a world was unlocked). This is tied only to the random on-device ID described above, never to your name, email, or anything that identifies you. It is not used for advertising, is never sold or shared with data brokers, and is not combined with data from other apps to track you across the internet.
We use PostHog as our analytics provider, which processes this data on our behalf. You can turn analytics off at any time with the Anonymous analytics switch in the app's Settings — when it's off, nothing is sent.
Bloom also contains no advertising and no advertising trackers or ad cookies.
Bloom can send you notifications — for example, a reminder that a new Daily Puzzle is ready, or the occasional update. This is entirely opt-in: notifications stay off until you turn them on, and you can turn them back off anytime in the app's Settings or your device settings.
If you turn them on, your device creates a push token — a random delivery address for your device (on iOS, an Apple push token; on the web or Android, a browser push subscription). We store that token, tied only to the random on-device ID described above, so we can send you notifications. It isn't your name, email, or location, and on its own it identifies no one. The token is stored for us by Supabase, and notifications are delivered through your platform's push service (Apple's Push Notification service on iOS; your browser's push service on the web and Android). We never use it for advertising or tracking, and never sell or share it for anyone else's purposes. Turning notifications off stops delivery and lets us remove the token.
If you use Move to a new device in Settings, Bloom briefly uploads a snapshot of your on-device save (your game progress and the random on-device ID — no name, email, or other personal data) and stores it under a short one-time code. The snapshot is held (via Supabase) for up to 15 minutes, can be claimed once, and is deleted the moment it's claimed or when it expires. It is used only to copy your save to your other device, never for anything else.
We never sell or rent your information, and we don't hand it to third parties for their own purposes. Anything that leaves your device does so by your own choice: if you post to the leaderboard, the nickname and game stats you submit are shown publicly to other players; if you turn on notifications, your push token is sent to your platform's push service only to deliver them. Our providers store and process this data on our behalf and use it for nothing else.
Bloom is suitable for all ages and does not knowingly gather personal data from children under 13 (or the equivalent age in your region). The optional leaderboard asks only for a made-up nickname — please don't enter a real name or any personal details, and parents may wish to help younger players choose one.
You're always in control. From the app's Settings you can turn off Notifications and Anonymous analytics anytime, clear all on-device data with Reset everything, or delete Bloom from your device. Note that clearing local data doesn't remove any entry you've shared to the leaderboard — to remove that, email us at hello@bloompuzzle.com and we'll delete it.
If Bloom changes in a way that affects this policy — for example, if a future version adds online features — we'll update this page and revise the date above. Continued use of the app after an update means you accept the revised policy.
Questions about this policy? Reach us at hello@bloompuzzle.com.